Public Relations Articles

Convert Leads Into Customers, And Customers Into Super-customers!

A simple definition of marketing is "the getting and keeping of customers." To sell your product or service, you must have customers. To increase your revenues, you must have customers, and you must turn those customers into repeat super-customers.

The easiest way to do this, both on- and off-line, is through a content newsletter. There is no doubt that content sells. Useful content builds trust and credibility, and over time turns your customer from a stranger to a friend.

An online newsletter is easy to begin--all you need is an autoresponder. I use Aweber for my newsletter. You can advertise your newsletter on your website, on forums, on your business card, in articles you write, on traffic exchanges, and in your email signature. If you faithfully do these marketing tasks, your email list will grow over time.

You must provide useful and informative content in your newsletter. If you want subscribers to read it and (eventually) buy from you, do not offer them junk. I define "junk" as opt-in spam. Don't fall into the habit of sending out advertisements veiled as "articles." Don't send only solo ads. Instead, research topics for your newsletter and write quality articles. Subscribers who are impressed with your newsletter will buy from you. But it will take time to build trust. Trust is not built through junk.

There are three phases to this process: 1) Get a lead; 2) Convert that lead into a customer; and 3) Convert that customer into a super-customer. Your newsletter will help you accomplish all three tasks.

If you sell or market a product or service, and you are driving traffic to your website, you typically have only one shot at capturing the interest of a prospect. If I go to your site and click away, I may never come back. You need some sort of follow-up system. A newsletter is the perfect vehicle for follow-up.

If you are sending targeted traffic to your site (any other type of traffic is a waste), visitors will be interested in the content of what you are offering. To keep their interest, and to keep your name in front of them, offer an f-re-e newsletter. Even a simple, once-a-month newsletter will do.

If they sign up, you then have a chance to build a relationship. This is done through your content. Many people don't buy something the first time they see it, but as they come to know you and your product through your newsletter, they become more willing to purchase. Over time, just by offering a newsletter, you can convert more leads into customers.

You turn those customers into super-customers also through your newsletter. If the product or service they bought from you was quality, you have built even more credibility with them. Perhaps now they will make repeat purchases, or join a membership site you offer, or even become an affiliate for your product or service.

But the key is to offer useful, informative content. If the premier issue of your newsletter is nothing but an ad similar to your site, you will lose that lead. Build relationships through high-quality content, and you will convert leads into paying customers into paying super-customers.

For More Free Resources visit www.greatindustrialguide.com

Other Article Sites

findabook.com  moneycd.info  a-mortgage.info   about-lemon-laws.info  aboutstudentloans.info
all-about-publishing.info  auctions-articles.info  bestcollege-university.com  bestispconnection.com
biblefolder.com  blogger-website.com  books-used.info  brokers-guide.info  buywindows.info  cable-dsl.info
career-miner.com  carpel-tunnel.info  cashinaflash.info  cashloanreviews.info  casinobell.com  chat-house.info
clearmycredit.info  collegeloantips.info  crones.info  depression-articles.info   dirnic.net  dishguides.info
divers-below.com  expodog.info   financewizz.com  fire-insurance.info  getgood.info  handleit.net   it-idea.info
health-supplies.info  hosting-right.com  insidealert.com  insurance-facts.info  jobs-employment.info
justgood.info  lookgold.net   lowcost-travel.info  money-source.info  myhostzone.info  numisblog.com
peoplesearchfinder.info  pr-articles.info  realeas.com   refinancing-guides.info  spyware-remove.info
telelot.info  the-law.info   toppaid.info  travel-deals.info  travelcorrect.com  wedding-guide-site.com
your-blog.info  your-credit.info

MORE ARTICLES:

NetQoS Launches Managed Services to Assist Customers with Network and Application Performance Challenges : NetQoS Network Performance Experts Help O
As network traffic grows in volume and complexity so do the jobs of network engineers, who must maintain optimal network and application performance while faced with a constant and diverse set of challenges such as data center consolidation, virtualization, WAN optimization, and VoIP management. The new NetQoS® Inc. Managed Services offering helps customers maintain high service levels and maximize ROI amid these challenges, especially as resources are stretched thin and specialized skill sets become essential to tackling the latest project.

Newly Launched Clean Up Real Estate Protects Home Buyers and Mortgage Refinancing Customers with Immediate Solution to Mortgage Woes
Consumers don't have to wait for the Senate to pass the "SAFE Mortgage Licensing Act" to be protected from abusive mortgage practices. Clean Up Real Estate (CURE) standards and mortgage monitoring already provides borrower protection on each and every loan.

New eBook Teaches How Content Marketing Turns Prospects into Customers
As a pre-release to their book coming out in January 2008, Get Content. Get Customers. the new eBook released by co-authors Joe Pulizzi and Newt Barrett teaches readers how to use content marketing, like Best Buy, MindJet, and ThomasNet, to drive business on the Web.

ComputerRentals.com Rents the Latest Generation of Xserve for Customers Who Require Serious Power
ComputerRentals.com - CRE-Computer & AV Solutions now offers animation, motion graphics, visual effects and post-production customers the latest generation of Xserve, the industry leading rackmount server by Apple.

Compete-At Partners With Coral Reef to Provide Turnkey Online Apparel Sales to Sport Event Management Customers
Compete-At, the leading innovator of sport event management software, today announced that it has reached an agreement with Coral Reef Apparel, a leading apparel and accessories supplier, to provide a turnkey solution for event organizers who wish to sell event and club specific apparel online.

Maves' Real-Time On-Line NetView Successfully Launched for Nexus Distribution Customers
Nexus Distribution, a third party logistics provider with 27 years of industry experience, recently launched Maves' NetView for their warehousing and transportation customers. NetView provides Nexus' customers with access to a real-time view of their orders and inventory that they can configure to meet the needs of each of their clients.

Vacations By Rail Launches International Toll-Free Service Access for United Kingdom, Australia and New Zealand Customers
Train Tour Specialist expands toll-free telephone service access to provide international customers with easy access to rail vacation information and reservations.

ITelagen Customers Not Watching the Clock with Daylight Savings
ITelagen protected and prepared all customers for Daylight Saving Time. ITelagen's proactive approach to IT support kept its customers up and running.

Corda Technologies' Customer Service and Support Dashboard is Now Available on Salesforce.com's AppExchange: Salesforce.com Customers Can Utilize
In a move that will deliver enhanced CSS performance management capabilities, Corda Technologies has released the Customer Service and Support Dashboard for salesforce.com's AppExchange. Corda's solution delivers actionable intelligence - users will be able to see instantly how their CSS organizations are performing. Built on the Force.com platform, Corda's Customer Service and Support Dashboard is immediately available for test drive and deployment at http://www.salesforce.com/appexchange The announcement was made today at Dreamforce '07, salesforce.com's user and developer conference.

paybox and Tagit Team Strategically to Offer Mobile Commerce 2.0 Experience to End Customers
Banks, mobile operators and other service businesses can now offer a richer, more appealing and more convenient mobile user interface to their end customers as paybox and Tagit team to integrate their platforms. The partnership enlarges paybox mobile Commerce portfolio in banking, transportation, shopping and gambling with Tagit's rich Java client interface technology seamlessly available on all phones and extends paybox mobile Payment offering from remote into NFC-enabled proximity scenarios.

Workplace Options Offers 24-Hour Call Center Services to EAP and Behavioral Healthcare Customers
Work-life provider now offers intake and referral service which incorporates crisis intervention, critical incident response and triage services for behavioral healthcare providers nationwide.

Loyal Customers Take Commitment
In today's competitive world of retail, many stores are implementing external marketing programs designed to attract new business.Unfortunately, the cost can be very high with little return on investment.

Fontaine Faucets Announces $500 Photography Contest for its 100,000 Customers
One of Fontaine's 100,000 customers with a keen eye for photography, has a chance to win a $500 Fontaine gift certificate by sending a photo of their installed Fontaine faucet, sink or accessories.

Lombardi Customers Share Strategies for BPM Success at Gartner Summit: Leading Financial Services Companies to Highlight BPM Best
Lombardi(R) (www.lombardi.com), a leader in business process management (BPM) software, today announced that it is sponsoring Gartner's upcoming Business Process Management Summit. The three day event will be held on September 17 - 19, 2007 at the JW Marriott Grande Lakes in Orlando, Florida. The theme of this event is "Aligning, Innovating and Building for Operational Excellence."