Public Relations Articles

Attracting High-End Customers To Explode Your Productivity And Profits

Attracting high-end clients can literally begin to create over night success in your business. When you are working your business at the lower-end spectrum, selling low-cost products or services, there is much more time, frustration and work involved in the process of running and building your business.

What's Your Customer Worth?

Suppose you own a bakery. Every day you hit the floor running at 4 am to bake pastries, desserts and cookies. Your pastries and desserts are the best tasting in town. Each customer walks in, buys one or two of your delectable goodies, raves how good they taste and drops down a $5 bill. It takes A LOT of customers coming to your bakery to make a good living with this business model.

You're talented. You're good at what you do. You work hard. But here lies several fundamental flaws in your business that can turn your passion into a prison. First, you have to get up before the sun to bake all the goods, so they are ready for morning coffee breaks by 7 am. Second, you only get $5-$10 per sale on the average. It takes a lot of work and lots of customers to make a successful business with this model. This business model requires massive quantity of customers each year to enjoy a successful business, and that requires hiring a team of employees. . .

Take an author who has written a book and plans to make a nice income from his book sales. His book sells for $20. Like our baker, it will take A LOT of book sales to generate a nice income. Unless they have something bigger to sell on the back-end, the baker and author are working much too hard for too little income.

Now, suppose our baker starts selling wedding cakes in addition to pastries and desserts. She runs promotions growing her business with high-end wedding cakes. She has the talent and the training for this. She has all the equipment. She sells her first wedding cake for $250. Then another. It doesn't take many wedding cakes sales to transform her business. She hires an assistant to bake the pastries and desserts, and she now focuses on high- end wedding cakes. Her business doubles or triples with this new business model with less effort. A customer is now worth $250 to her, not $5.

Back to our author. . .He now adds a one day workshop teaching in more depth the information in his book. Suddenly each customer is now worth $200 to him, instead of $20.

Soon our author turns his one-day workshop into a weekend seminar and starts charging $1295. What excites you more-- having a client worth $20 to you, or having a client worth $1295 to you---and more? What is the higher-end product or service you can offer your customer? By shifting your focus to a higher- end business model, you can dramatically increase your business revenues. Not only will you enjoy more income, you will also enjoy more time and peace of mind.

Using these simple strategies, you can transform your business into a highly productive and profitable venture.

As a business strategy expert with 20 years of extensive work for Tony Robbins, Stephen Covey, John Gray, and Mark Victor Hansen, Carolyn now coaches ordinary people to extraordinary results. Explode your business! Get Carolyn?s FREE Marketing Nuggets here: http://www.SuccessCoachForLife.com.

Other Article Sites

findabook.com  moneycd.info  a-mortgage.info   about-lemon-laws.info  aboutstudentloans.info
all-about-publishing.info  auctions-articles.info  bestcollege-university.com  bestispconnection.com
biblefolder.com  blogger-website.com  books-used.info  brokers-guide.info  buywindows.info  cable-dsl.info
career-miner.com  carpel-tunnel.info  cashinaflash.info  cashloanreviews.info  casinobell.com  chat-house.info
clearmycredit.info  collegeloantips.info  crones.info  depression-articles.info   dirnic.net  dishguides.info
divers-below.com  expodog.info   financewizz.com  fire-insurance.info  getgood.info  handleit.net   it-idea.info
health-supplies.info  hosting-right.com  insidealert.com  insurance-facts.info  jobs-employment.info
justgood.info  lookgold.net   lowcost-travel.info  money-source.info  myhostzone.info  numisblog.com
peoplesearchfinder.info  pr-articles.info  realeas.com   refinancing-guides.info  spyware-remove.info
telelot.info  the-law.info   toppaid.info  travel-deals.info  travelcorrect.com  wedding-guide-site.com
your-blog.info  your-credit.info

MORE ARTICLES:

I Can?t Afford A Publicity/Public Relations Campaign -- Can I?
It?s a phrase I hear over and over again from many entrepreneurs, small businesses owners and inventors: ?I?d love to hire someone to launch our publicity campaign professionally, but we can?t afford it, so I?m just going to have to do it on my own.?

Find Out How Millions of Comcast Cable TV Customers Save Money
Cable TV is one of those things that weve accepted as part of our daily lives. And of all the cable companies out there, Comcast is the one who has earned a great reputation for they're outstanding services and award winning customer support. Comcast continues to improve its cable TV services all the time and now leads the world in digital and HDTV technology. Comcast cable is virtually immune to all the signal fade problems that plagues the dish satellite services and all without an ugly piece of plastic on the outside of your home. Comcast cable TV is so reliable that the issues which plague satellite providers don't even come up. Cable TV is rushing to toward a high-tech future where your TV, computer, and the Internet all work togeth...

Silanis E-Signature Solutions Now Available to Entrust PKI Customers
Move offers more options to ApproveIt® Desktop and Entrust Entelligence® users.

Worldspan and Zonder Bring Vacation Rentals to GDS Customers Worldwide
Zonder, a leading Web 2.0 vacation rental service, and Worldspan, L.P. announce a new partnership to provide content for thousands of vacation rental properties to travel agencies and major travel Web sites via the Worldspan GDS, providing real-time availability and reservations for vacation rentals worldwide.

How To Get Valuable Feedback From Your Customers
You can learn many things you didn't know about your business by getting valuable feedback from your customers. Your customers may buy your main product just to get the free gifts.

Rags Consignments Helps Customers Go Green and Give Back
Consignment shop gives opportunities to give back and go green

More Th>N Rewards Customers With A Free Year’s Home Contents Cover
MORE TH>N offers third year’s contents cover free as reward for not claiming. New two-year fixed price option for home contents insurance. New offer will typically save consumers £100 or 30% over the course of the three years.

MyBeautyCenter.com Expands to MySpace to Further it's Excellent Rapport with Clients- L.I. Based Company Turns Customers into Friends
MyBeautyCenter joins the MySpace community, which gives shoppers another destination to find all the latest in hair care, skincare, and makeup. The site also includes tips, trends, and celebrity fashion.

Online Advertising, Making Customers Buy
If there is one thing that has become evident to both professional marketers and amateurs alike, it is that getting your message truly heard and comprehended by potential customers is essential to selling your products. In fact, the term advertise means nothing without that distinction. However, many have allowed this all important word to lose its meaning in their own minds.

Learning from Your Employees and Customers Complaints
Listening to complaints, whether they're reasonable or not, is a part of every manager's job. Sometimes complaints can be overwhelming.

TrialStat Bolsters CROFirst Program to Enhance Competitive Edge of its Contract Research Organization (CRO) Customers
TrialStat Issues White Paper on Best Practices for CROs and EDC Vendors; TrialStat to be at Booth 431 at the 17th Annual Partnerships with CROs Conference

A Winning Public Relations Game Plan
You want to sell your products or services, and that means good money management, top quality products or services, and hard work on your part. But, for REAL success, the icing on the cake is public relations.

Network Solutions® Allows Customers to Buy Domains Directly From Their iPhone® or Other Web-Enabled Device
Network Solutions continues to make it easy for small businesses to use the mobile Internet by making it possible to search for and buy a domain name directly from their mobile-ready device.

Campbell Gifts for Less Opens New Blog to Communicate with Customers
Donald Campbell of www.CampbellGiftsForLess.net has opened a brand-new blog for his customers at www.CampbellGiftsForLess.com, giving them the opportunity to leave feedback and allowing him to communicate directly through the magic of the Internet.