Public Relations Articles

Are You Driving Away Potential Customers?

When a prospect lands on your website will he or she understand what you are presenting? Do your ordering/sign up instructions make sense? Can prospects easily find the information they are searching for? If you don't know the answers to these questions you may be driving away potential customers.

As a writer I put a lot of effort into making ideas clear. Therefore, I sometimes find it annoying when I can't figure out what a webmaster is trying to say. I admit I sometimes don't grasp a concept because I'm in a hurry. However, I've run across poor formatting, grammar and spelling as well as poor continuity that make web content difficult to understand. This is a big turn off for visitors.

If you are not good at writing consider hiring someone to do it for you. Or, perhaps a friend or relative can tackle this job for you. By doing so, you are assured your web content is proficient and easy to understand. You can then use the time savings (the time you would have spent writing) to focus on other facets of your business.

If you plan to handle writing responsibilities yourself keep a grammar book handy for reference. Ask someone to proof your work.

Not sure of the spelling of a word? Look it up or ask someone for the correct spelling. Even if you believe you know the spelling of a word, it's still a good idea to look it up. Maybe the person who wrote "of coarse" rather than "of course" was in a big hurry or maybe they didn't know the difference.

Regarding explanations, it's sometimes appropriate to SHOW instead of TELL. For instance, if someone signing up for a program must choose a password that is a combination of letters and numbers, include an example of how the password should look.

Employing the use of charts is another good technique. Many MLM companies use charts to explain their compensation plan.

List the benefits of your offer using bullet points:

• A list is easier to read than one long paragraph.

• The visitor is more likely to keep reading.

• And that's your goal, isn't it?

I recently visited a website that promised a free ad in an e-zine. I was directed to a link that promised more information. When I landed on the website I could not find what I was looking for. I studied the navigation bar. Which button would give me access to the information I was looking for? I decided to guess. I clicked on three buttons before I finally found the right one.

The purpose of the "free ad" was to draw me to the website. Once there the website owner wanted me to look at other offers and possibly buy. Perhaps the owner felt if the free ad information was too accessible, I would not take time to look at other offers. However, the reverse could have also been true. If I found the free information easily accessible I might have been more inclined to purchase something because I viewed the site as "customer friendly."

If you make it too hard for potential customers to get to the information they are looking for, some will turn away and find another source.

Not sure if your website is customer friendly? Ask customers/visitors to evaluate your website. Keep the survey short and simple. You could ask, "How would you rate the flow of our website? The choices: extremely easy, easy, extremely difficult, somewhat difficult. Ask your customers to add their personal comments. To keep your survey response rate high give participants a free gift (e-book, ad in your e-zine, etc.).

When potential customers land on your website it's because they are drawn to your offer. Once they click through, make sure they remain interested by providing well-written content, easy-to-read formatting and by ensuring the information they are searching for is easy to find.

(c) Karin Peavy

About The Author

Karin Peavy has been marketing online for three years. She is webmistress of http://www.incomewaterway.com where visitors will find affiliate programs, marketing information, articles and resources. She also publishes free marketing tips twice weekly.

karinpeavy@incomewaterway.com

Other Article Sites

findabook.com  moneycd.info  a-mortgage.info   about-lemon-laws.info  aboutstudentloans.info
all-about-publishing.info  auctions-articles.info  bestcollege-university.com  bestispconnection.com
biblefolder.com  blogger-website.com  books-used.info  brokers-guide.info  buywindows.info  cable-dsl.info
career-miner.com  carpel-tunnel.info  cashinaflash.info  cashloanreviews.info  casinobell.com  chat-house.info
clearmycredit.info  collegeloantips.info  crones.info  depression-articles.info   dirnic.net  dishguides.info
divers-below.com  expodog.info   financewizz.com  fire-insurance.info  getgood.info  handleit.net   it-idea.info
health-supplies.info  hosting-right.com  insidealert.com  insurance-facts.info  jobs-employment.info
justgood.info  lookgold.net   lowcost-travel.info  money-source.info  myhostzone.info  numisblog.com
peoplesearchfinder.info  pr-articles.info  realeas.com   refinancing-guides.info  spyware-remove.info
telelot.info  the-law.info   toppaid.info  travel-deals.info  travelcorrect.com  wedding-guide-site.com
your-blog.info  your-credit.info

MORE ARTICLES:

Attracting Extra Web Hosting Customers By Targeting Cities, i.e. New York Web Hosting
These searchers are looking for a hosting company in a particular city, state, or country, but given the proper message they can often be convinced to try your hosting company. Afterall, given the nature of the web hosting industry, the actual location of your web hosts is not that important.

Credit Card Rates and Fees Often Confusing to Customers
A recent study released by the Government Accounting Office (GAO) found many credit card holders didn't understand basic facts about their cards. Reading the fine print, or obtaining qualified credit counseling, could have helped them avoid late fees or actions that raised their interest rates. Advantage Credit Counseling Service can help you with certified credit counselors and a customized debt management program. Remember, while many credit card offers can be attractive, don't sign on the dotted line without reading the fine print and obtaining qualified credit counseling.

PNC Expands Environmentally Friendly Practices with Retail Banking Customers
Green Building Leader Offers Prius Giveaway, Incentives for Hybrid Car Purchases and Check Card Usage

Atomic Public Relations Wins Hotwire PR Review
Atomic Public Relations Wins Hotwire PR Review. Additional new Atomic clients include Vurv, Method, ThePoint.com and Animoto. PR Agency to provide mix of media services from classical PR to SEO, SEM and Digital Video.

How to Keep Your Customers Happy
Whether or not customers are satisfied is something that can be controlled. Displeasure is usually the outcome of a breakdown in your company's established procedure, or there's an inconsistency in the way you provide your product or service. These principles are certain to assist you in gaining you're the desired satisfaction from your customers.

Realtor Uses Blog and Feeds to Inform Customers
Hood River Oregon Real Estate agent uses blogs and property feed to inform customers.

gina b. international Gives Customers a Reason to Heart Their Laptop
gina b. international, a leading manufacturer of fashionable laptop handbags for today's woman, announces that they will donate 5 percent of sales to the American Heart Association. To signify the donation gina b. international has added a new color to one of their most popular styles; the Luca Bella bag, made from luxurious genuine leather, is now available in a vibrant croc embossed red.

2 Great, Free Techniques to Get Customers to Come to You, Not the Other Way Around
Here is a powerful tip on how to substantially increase the traffic to your business weather it's online or bricks & mortar. The best news is that it's totally free! You will get more targeted traffic to your website and more customers through your front door.

Printing and Marketing Firm Celebrates 25-Years Serving Customers
After 25 years as a franchisee in the Portland, Oregon area, ePrint recently became an independent printing and marketing firm. This new status allows the company to offer a wider array of services for current and future customers.

No More Headaches Online for USA Customers
USA on-line customers have experienced the difficulties when it comes to find a reliable website, this difficult and extensive research can bring more headaches than results. Esgic plus has proven to be an effective pain reliever and a relaxant to treat tension headaches. Myquickdrugs.com is proud to announce the creation of a new website dedicated to the distribution of generic esgic plus.

The Art Of Public Relations. Online
The good thing about a traditional retail store is the personalized service it is capable of providing the consumer with. Doubts, negotiations, problems, and queries can all be solved on the spot in most cases. Even if it does take time, there is a brand you can put a face to and trust.

Third Brigade Can Help Customers Uncover Cost Savings, Says Security Curve
Webcast Featuring Security Expert Diana Kelley to Detail Third Brigade?s Innovative Approach to Payment Card Industry Data Security Compliance

Pierce Mattie Public Relations' Media Oasis: An Innovation in Luxury Beauty & Fashion PR
Pierce Mattie Public Relations' innovative "Media Oasis" has been tagged by Beauty and Fashion editors as an environment that promotes a unique learning experience, crossing and connecting the media and client in one versatile location of beauty and serenity. The Media Oasis' tranquil atmosphere sets a new standard in the industry by allowing brands to showcase their products and services to the media in an intimate setting fostering more in-depth communication between the two.

iMagicLab Customers Now Know Who's Calling
Leading CRM for car dealers announces new toll-free call monitoring services.