Public Relations Articles

Beyond Viral Marketing - Reaching Customers on their Computer Desktop

Spokane WA (PRWEB) June 16, 2007 -- Zipline Interactive, a Spokane based advertising agency, announced today the launch of a new computer desktop marketing division. The Zipline Interactive Desktop Marketing Team works with clients to market their products and services directly to customers through new desktop Widget and Gadget technology, available in latest operating system releases from Apple and Microsoft.

These new Widgets and Gadgets are light-weight, single-purpose applications designed to display on a users computer desktop. These simple desktop tools give users quick access to the latest news from a favorite website or the current weather in their hometown. These applications can be used as part of a single action marketing campaign like a product launch or as part of an ongoing marketing strategy. Used creatively, they can help virtually any organization promote their products or services directly to their customers.

The new Zipline Interactive Desktop Marketing Team helps organizations plan and develop desktop Widget and Gadgets that will benefit their target audience. Strategic plans are also developed to market these new applications to the prospective audience.

About Zipline Interactive
The Zipline Interactive Desktop Marketing Team is a division of Zipline Interactive, a Spokane based advertising agency. Zipline Interactive is a two year old company based in downtown Spokane. Zipline Interactive is a full-service advertising agency that specializes in online communication and web development. Zipline Interactive works with clients to help convey their individual marketing message to their customers through effective, purpose driven design. More information is available at the Zipline Interactive corporate website: http://www.gozipline.com.

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